Eltine van der Veer

Digital Experience Lead Brand New Day

Working at the Netherlands’ leading pension bank, Eltine is dedicated to optimizing customer journeys in the fintech industry. With a background in social psychology and digital marketing, she blends data analytics with behavioral science to realise the best possible digital experiences. With the help of the rest of the Brand New Day marketing team, she is scaling and implementing an experimentation programme to impact Brand New Day’s customer experience in a way that matches the bank’s ambitions.